Why Anglers Reach for the RippleStrike 7™
Looks Alive the Moment It Hits the Water
Seven articulated body segments create a fluid, lifelike S-swim that closely mimics a baitfish moving through the water.
Put It Right in the Strike Zone
The sinking 4-inch, 1/2-ounce profile lets you count the lure down and work it at the depth where predators are actually feeding.
One Lure. Multiple Strike-Triggers.
Use a steady retrieve for a natural swimming action, or mix in pauses and twitches to imitate injured prey and provoke reaction strikes.
Compact Enough to Match the Hatch
Its versatile baitfish profile appeals to bass, walleye, perch and pike without requiring specialized heavy swimbait gear.
Built to Turn Strikes Into Hookups
Lifelike 3D eyes and detailed forage patterns complete the illusion, while two sharp #6 high-carbon steel treble hooks help keep committed fish pinned.
